Tuesday, February 10th is Safer Internet Day and ASACP would like to take this opportunity to thank our supporters for labeling with the Restricted To Adults – RTA Website Label!

We also hope this day will serve as a reminder to label with RTA if you have not already done so. ASACP will be releasing two press releases next week. The first press release will be about labeling with RTA and we will send it to all of our adult media contacts.

Since Safer Internet Day is an international event, we would like to ask you to share the below press release with your international press contacts, as well as with anyone you feel should know about the RTA website label.

I will be sending you a second press release shortly that discusses how parents can protect their children online.

Thank you! ASACP

ASACP Reminds You To Label With RTA On Safer Internet Day

Los Angeles, CA (February 6, 2009) – February 10th, 2009 is Safer Internet Day and The Association of Sites Advocating Child Protection (ASACP) would like to remind everyone to label with the Restricted To Adults – RTA Website Label.

Safer Internet Day is an annual international event which aims to raise awareness about safe and responsible use of new technologies—especially among children and young people. It is organized by Insafe, the European internet safety network.

RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-inappropriate. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently over 5.3 million page link-ins.

ASACP urges all adult sites that have not yet adopted its Restricted To Adults – RTA Website Label to do so. The organization also asks supporters to help spread the word to other companies and webmasters. Adult pay sites can contact their affiliates and encourage them to use the tag, while companies that provide billing, hosting, design and other services can make the same pitch to their clients.

“The Internet is truly international and knows no borders, and so is RTA,” stated ASACP CEO Joan Irvine. “Since RTA has a US Trademark, an EU Community Mark, an Australian Use Mark and has been adopted by companies internationally, its effectiveness in helping protect children goes beyond the US borders.”

Last year ASACP was named the overall winner of the 2008 "Associations Make a Better World" awards, an international awards competition sponsored by the American Society of Association Executives (ASAE) and the Center for Association Leadership of Washington, D.C. for the Restricted To Adults – RTA Website Label. Additionally ASACP has received Certificates of Recognition from Congresswoman Jane Harmon, the California State Senate, the California State Assembly, and the Mayors of Los Angeles, San Diego, Redondo Beach, and the City of West Hollywood acknowledging ASACP’s efforts to help parents prevent their children from viewing age-inappropriate content with the RTA website label.

Complete information about the RTA label and how to use it is available at www.RTAlabel.org.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online. More information is available at www.asacp.org.