Sex shop's vision of ecstasy angers church.
DISTASTEFUL: The offending billboard.
 A sex shop advertisement featuring a group of churchgoers has caused more agony than ecstasy for the Catholic Church.
On a billboard ad for D.Vice designer sex gear, four parishioners are pictured in a church. Three have their eyes closed, hands clasped, praying but the fourth, a woman, is smiling and below her is a tagline describing a sexual aid and its price.
Wellington Catholic Archbishop John Dew said it was "unnecessary and distasteful" to associate a church with a sex shop device.
"It is an insult to anyone who recognises a church as a sacred gathering place for believers in God and a place of prayer."
D.Vice director Wendy Lee said the campaign and billboard in Cable St, Wellington, was meant to make people laugh and was not intended to offend. The firm's marketing spokesman, Rene Bros, said the campaign showed people thinking about sex while doing everyday tasks such as ironing, going to the bank or attending church.
The Advertising Standards Authority said there had been no complaints about the billboard.
Source: http://www.stuff.co.nz
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