DO vegetarians have better sex? The 100 million viewers tuning into the Super Bowl today won't find out after NBC banned an ad by the People for the Ethical Treatment of Animals (PETA), deeming it too raunchy.

The ad features lingerie-clad women caressing vegetables including broccoli, pumpkin and asparagus.

NBC in the US said the ad "depicts a level of sexuality exceeding our standards". Oh please.